Your data
It's surprising how easy it is to start using Variable Data Printing. For many businesses, their accounting system will hold information about their customers.
From simple mail merge using company name, address and contact name, to more complex examples using details of products purchased, how much spent etc, a comprehensive accounting system can provide valuable, personal information which can be used to generate words and images exclusive for each customer.
For example, you could run a campaign containing variable information on what has been purchased, to which you could add related products, upgrades and even variable 'special offers' based on the spend made by different customers.
Creativity is no longer about the design of the content, but how this design can work with personalised data. We're happy to answer any questions you may have when developing a new direct mail or one-to-one campaign.