Variable Data Printing
If you're looking to improve your response rates and to maximise your return on investment (ROI) then we can help you.
Our digital press, the HP Indigo 5500 can merge text, graphics, and images to give you a unique proposition for each of your targets.
Using personalised data a high degree of relevancy can be achieved which will provide:
• Significantly increased response rates.
• Increased order values.
• Generate improved customer loyalty.
• Significantly improved return on investment.
Although digital printing is generally cost-effective for shorter runs you can also increase ROI with longer runs, despite the higher cost of producing each mailing. Using unique information about customers, Variable Data Printing can provide improved response rates as high as 12%.
